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Sunday, January 10

9:15am - 9:45am

10:45am - 11:15am

A 75-minute session that will bring together influential retail DTC founders for an honest, three-part exploration of what it takes to build a company from idea to impact. The series follows the founder's journey through the initial bet, the inevitable pressure tests, and the long view required to create an enduring business. Through candid conversations, panelists will share pivotal decisions, hard lessons, and outlooks on the future of retail and consumer brands. Moderated by veteran retail executive, investor and advisor, Ken Pilot, this first of its kind Big Show session is not to be missed.

12:15pm - 12:45pm

AI Stage by Klaviyo, Expo, Level 1

12:15pm - 12:45pm

Michaels and Stanley 1913 come from different corners of retail, but their recent growth stories reveal a shared truth: enduring brands never stop evolving. Through strategic acquisitions, unexpected collaborations, product innovation, and a deep understanding of changing consumer expectations, both organizations have successfully introduced their brands to new audiences while remaining true to their heritage. In this two-part conversation, leaders from Michaels and Stanley 1913 will share how they are balancing legacy with innovation, building relevance across generations, and creating sustainable growth in an increasingly competitive marketplace.

Walmart has already announced the partnerships, the protocols and the pilots, but what happens next is far more important. In this session, Walmart goes beyond the headlines to reveal how AI is changing the real mechanics of retail.

2:45pm - 3:15pm

3:45pm - 4:15pm

Javits North, Level 5

As retailers navigate a complex and fast-evolving landscape, Target is putting a fresh strategy behind one of the industry's most distinctive brands. Throughout his first year as CEO, Michael Fiddelke has focused the company on a clear set of choices – leading with merchandising authority, elevating the guest experience, accelerating technology and strengthening team and community – designed to meet the needs of busy families and drive growth over time. Michael will join CNBC’s Sara Eisen for a conversation about what those choices look like in practice and where Target sees the greatest opportunities to create a more relevant and delightful guest experience. The discussion will offer a window into how one of retail’s largest players is approaching many of the questions facing the industry today and what it will take to turn strategy into sustained growth.

Monday, January 11

9:15am - 9:45am

For more than three decades, Jay Schottenstein has driven the evolution of American Eagle Outfitters, Inc. (AEO) from a single-brand retailer into a multi-brand, global powerhouse. As CEO and NRF’s 2027 Visionary Award recipient, Jay’s legacy is defined by bold brand-building, disciplined execution and a sharp focus on long-term profitable growth. Under his leadership, AEO launched industry-defining brands like Aerie and OFFLINE, and scaled American Eagle’s denim franchise into a multibillion-dollar business while consistently creating authentic connections with each new generation of consumers.

In this Main Stage conversation with NRF president and CEO, Matt Shay, Jay will reflect on his leadership principles, growth strategies and customer-first mindset that continue to fuel AEO’s success through changing retail cycles. From brand relevance and marketing innovation to operational agility and shareholder value, hear how one of retail’s most influential leaders continues to fast-forward his business—and the timeless lessons every retailer can leverage to build an enduring enterprise.

9:45am - 10:15am

Javits North, Level 5

Session details are to come.

12:15pm - 12:45pm

In luxury retail, the customer journey no longer happens in isolation; it moves fluidly between online browsing and the physical store floor. In an era shaped by shifting consumer expectations and rapid AI advancements, brands must bridge digital discovery with real-time, personal engagement to build lasting shopper devotion.

This session features a leadership conversation with Sharonda Weatherspoon, Senior Vice President of Retail Stores, Operations & Retail Development at Michael Kors. Led by a Twilio moderator, we’ll explore how Michael Kors empowers frontline store teams, improves daily store operations, and connects digital interactions with modern in-store clienteling.

Attendees will gain actionable strategies for eliminating friction, strengthening customer trust, and establishing the foundational data and messaging infrastructure required to stay competitive in an AI-driven retail landscape.

1:45pm - 2:15pm

AI is no longer a back-office tool – it's the nervous system of the retail value chain. This session unpacks how predictive analytics, agentic AI, real-time demand signals, supplier transparency, and dynamic pricing are converging to build retail operations that are faster, leaner, and more attuned to the customer - while positioning organizations for what comes next.

3:15pm - 3:45pm

Victoria's Secret & Co. is one of the most recognizable names in retail, but sustaining relevance requires continually evolving with the customer. Since becoming CEO, Hillary Super has focused on strengthening Victoria's Secret, reigniting PINK, and deepening customer connection across the portfolio. In this conversation, she'll share how culture, talent, community, and a relentless focus on the customer are helping power the company's next phase of growth. From building high-performing teams to balancing what customers love with what needs to evolve, Hillary will discuss the leadership principles shaping the company's transformation.

Tuesday, January 12

9:15am - 9:45am

Javits North, Level 5

Zara needs little introduction. Over five decades, the brand has continuously evolved its products, stores and digital experiences while staying true to what has always been at the heart of its business model: listening to customers, being responsive and adapting to their needs. Today, the Zara brand reaches customers around the world by drawing them in with thoughtfully crafted fashions reflective of their unique styles and aspirations.

Zara is the foundation and driving force behind Inditex, but the Group is also home to Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Lefties and Zara Home. Each brand has its own distinct identity and customer but shares in the same customer first approach to doing business.

In this Main Stage conversation, Inditex CEO Óscar García Maceiras will share the Group’s path forward, guided by the principles at the heart of its model and by its commitments to brand and design bringing together the beauty of fashion to millions of people around the world through creativity, quality products and adaptability. 

9:45am - 10:15am

What happens when you stop thinking about retail as stores, websites or marketplaces – and start with the consumer and work backward? That is what Marc Lore is building with Wonder. Leveraging his experience disrupting e-commerce at Jet.com and Walmart, Marc is creating a new kind of consumer platform to make great food more accessible. From recipe development to kitchen robotics and autonomous drone delivery, Wonder owns mealtime from end to end, bringing a level of consistency, quality and speed to new geographies and at price points unattainable by traditional restaurants and delivery platforms. On the Main Stage, Lore will share what he sees coming next, and why the biggest retail opportunities may belong to companies willing to rethink the entire consumer journey.

2:00pm - 2:30pm

Geoffroy van Raemdonck has spent his career transforming luxury businesses, and now he is leading one of the industry’s most consequential reinventions. As CEO of Exemplar Luxury Group (ELG), the luxury collective comprising Neiman Marcus, Saks Fifth Avenue and Bergdorf Goodman, Geoffroy is doubling down on his belief that the future of luxury retail will be defined not by the products sold, but by the strength of relationships and the quality of experiences. This discussion will explore how, with data-rich insights and technology to enhance the power of human-touch, ELG is able to deliver a personalized journey and exceptional service at scale. As the company looks to the future, it is building on the collective strength of ELG, while preserving the heritage and distinctiveness of each of its iconic banners. Learn how ELG is working to realize its full potential with a stronger and more stable financial foundation, unlocking the power of its footprint, relationships, people and capabilities to drive profitable and sustainable growth. Hear how, in doing so, the company is building a more resilient business model, designed to create lasting value for its owners, customers, brand partners and the broader luxury ecosystem.