Expo Tours

Fast forward your Expo experience.
Looking to find the right retail solutions faster? Join a curated, two-hour walking tour through the Expo and connect directly with top innovators. Each tour is tailored to your business needs, helping you discover new products, meet solution providers, and stay ahead of industry trends.

Expo Tours can be purchased in the “Add-on Experiences” section of registration.

Expo Tour FAQs

Who can take an Expo Tour?

Expo Tours are open to retailers only.

When are the Expo Tours?

  • Sunday, January 10, 2027
    10:15 am-12:15 pm and 12:30-2:30 pm

  • Monday, January 11, 2027
    10:15 am-12:15 pm and 12:30-2:30 pm

  • Tuesday, January 12, 2027
    10:15 am-12:15 pm

All tours will depart from the Expo Tour room on Level 1.

How do I purchase a tour?

Tours can be purchased in the "Add-on Experiences" section of registration.

  • $75 per tour for All-Access pass holders (50% savings).

  • $150 per tour for Expo Only pass holders.

The NRF Innovators Showcase at NRF 2026 - Retail's Big Show

Expo tours are powered by:

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Tour Topics

AI in Retail

Discover how artificial intelligence is reshaping retail. Explore market-leading solutions that leverage AI to enhance personalization, optimize operations, improve decision-making, and elevate customer engagement. From generative AI applications and intelligent assistants to AI-powered customer service and predictive analytics, this tour showcases the technologies transforming the retail landscape.

What is it?

See how AI is helping retailers improve efficiency, personalize experiences at scale, automate processes, and strengthen connections with customers across every stage of the retail journey.

Who should tour?

Retail executives, technology leaders, digital and ecommerce teams, marketing professionals, operations leaders, and decision-makers looking to leverage AI to drive innovation, efficiency, and business growth.

What will I learn?

Learn how retailers are successfully implementing AI across their organizations, discover practical use cases for generative AI, explore emerging technologies and best practices, and gain insights into the future AI roadmap shaping the industry.

Customer Journey and Loyalty

Explore innovative solutions that create personalized customer experiences and modern loyalty programs. This tour highlights technologies that connect physical and digital shopping journeys, enabling retailers to deliver seamless experiences across stores, e-commerce, mobile apps, and other customer touchpoints while scaling personalization and engagement.

What is it?

Tour participants will explore technologies and strategies designed to enhance customer experiences, improve personalization, strengthen loyalty programs, increase customer lifetime value, and build meaningful, long-term relationships with customers.

Who should tour?

Retail executives, customer experience leaders, marketing professionals, operations teams, digital commerce leaders, and technology decision-makers focused on improving customer engagement, loyalty, and retention.

What will I learn?

Discover practical solutions and real-world strategies for creating connected customer journeys, delivering personalized experiences at scale, fostering customer loyalty, and turning one-time shoppers into lifelong brand advocates.

Future Tech

Discover the game-changing innovations set to reshape retail over the next two years. This tour offers retailers a practical look at emerging technologies and industry trends that can drive operational excellence, improve efficiency, reduce costs, enhance customer experiences, and unlock new opportunities for growth. Gain insights into the innovations that are transforming retail and learn how to successfully evaluate and deploy new technologies.

What is it?

This tour explores the key trends, emerging technologies, and innovative solutions expected to shape the future of retail in the near future.

Who should tour?

Any retailer looking to understand how emerging technologies will impact every area of the business.

What will I learn?

Gain insights into the technologies and trends shaping the future of retail, including AI, automation, connected commerce, data intelligence, and next-generation customer experiences. Learn how retailers are evaluating, implementing, and scaling innovative solutions to drive business value and competitive advantage.

Intelligent Retail & Customer-Centric Experiences

Learn how leading retailers are using data, intelligence, and connected technologies to put customers at the center of every decision. This tour highlights innovative solutions that enable retailers to better understand customer needs, personalize experiences, optimize operations, and deliver seamless interactions across channels. Discover how a customer-centric approach can drive loyalty, operational efficiency, and sustainable business growth.

What is it?

Explore the technologies, platforms, and strategies helping retailers create more intelligent, responsive, and customer-focused businesses. From data-driven insights and personalization to operational optimization and connected experiences, this tour showcases solutions that drive smarter retail.

Who should tour?

Retail executives, customer experience leaders, operations professionals, merchandising teams, technology leaders, and decision-makers seeking innovative ways to improve customer engagement and business performance.

What will I learn?

Discover how leading retailers are leveraging data, AI, automation, and connected technologies to better understand customers, personalize experiences, streamline operations, and drive measurable improvements in loyalty, efficiency, and growth.