See Innovation in Action
Step beyond the convention center and into the future of retail. Retail Store Tours provide exclusive access to innovative retail environments, giving attendees the opportunity to experience firsthand how leading brands are transforming customer experiences, empowering employees, and optimizing operations. Led by industry experts, each walking tour offers valuable insights, real-world examples, and practical takeaways that retailers can apply to their own businesses.
Retail Store Tours can be purchased in the “Add-on Experiences” section of registration.
Retail Store Tours are open to retailers only.
Experience innovative retail concepts in a real-world environment
Gain firsthand insights into emerging technologies and operational strategies
Learn how leading retailers are solving today's business challenges
Discover ideas and best practices you can apply to your own organization
Network with fellow retail professionals and industry peers
Walk away inspired by the future of retail
Tours are can be purchased in the “Add-on Experiences” section of registration.
The cost is $180 per tour
In partnership with:
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American Dream is redefining what a retail destination can be by blending shopping, entertainment, dining, hospitality, technology, and social engagement into a single immersive ecosystem. As one of the most innovative mixed-use destinations in North America, it offers retailers a unique opportunity to explore how experiential retail, digital engagement, and destination-driven experiences are shaping the future of consumer behavior.
This guided tour showcases innovative concepts, including interactive experiences, digital engagement strategies, experiential store formats, and emerging technologies designed to capture consumer attention, drive visitation, and strengthen brand loyalty.
A curated walking tour of American Dream's retail and entertainment ecosystem, highlighting how leading brands are creating immersive experiences that seamlessly connect physical, digital, and social engagement.
Retail executives, Chief Digital Officers, Chief Technology Officers, Chief Marketing Officers, innovation leaders, store design teams, and professionals focused on experiential retail, customer engagement, and emerging technologies.
Saturday, January 9, 2027 at:
10:00 am-2:00 pm
3:00-7:00 pm
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How leading brands are creating destination-worthy retail experiences
Best practices for integrating digital engagement into physical environments
Ways technology can enhance customer interaction and brand storytelling
How experiential retail drives visitation, engagement, and customer loyalty
Emerging trends shaping the future of physical retail
Experience retail excellence in one of the world's most influential shopping corridors. This tour provides an inside look at flagship destinations including Tiffany & Co., Gucci, Hermès, Saks Fifth Avenue, and Bergdorf Goodman, while exploring the unique ecosystem that has made Fifth and Madison Avenues global symbols of luxury retail.
Discover how iconic brands balance heritage, innovation, customer experience, and operational excellence to remain relevant and desirable across generations.
An immersive walking tour of world-renowned retailers that have mastered the art of luxury, brand storytelling, customer engagement, and long-term business success.
Retail executives, brand leaders, marketing professionals, merchandising teams, customer experience leaders, and operations professionals seeking insights from some of the industry's most influential and enduring retail brands.
Saturday, January 9, 2027 at:
10:00 am-12:00 pm
12:30-2:30 pm
3:00-5:00 pm
Monday, January 11, 2027 at 5:30-7:30 pm
Tuesday, January 12, 2027 at 5:30-7:30 pm
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How iconic retailers maintain relevance while preserving brand heritage
Best practices for creating exceptional customer experiences in luxury retail
Strategies for elevating brand storytelling, service, and in-store engagement
How leading retailers drive loyalty, differentiation, and long-term growth
Key lessons that can be applied across retail segments, from premium to mass market
Discover one of New York City's most dynamic retail neighborhoods, where design, technology, culture, and commerce come together. This guided walking tour through the Meatpacking District showcases a diverse mix of flagship stores, emerging retail concepts, experiential destinations, innovative dining venues, and digitally enabled brand experiences.
Retailers will gain firsthand insight into how leading brands use physical spaces to test new ideas, engage consumers, and redefine the role of the store in today's retail landscape.
A curated walking tour of innovative retail concepts, experiential environments, and evolving business models that reflect the unique character and influence of the Meatpacking District.
Retail executives, strategy teams, store design professionals, marketers, merchants, innovation leaders, and operations teams looking to understand how physical retail is evolving to meet changing consumer expectations.
Saturday, January 9, 2027 at:
10:00 am-12:00 pm
12:30-2:30 pm
3:00-5:00 pm
Monday, January 11, 2027 at 5:30-7:30 pm
Tuesday, January 12, 2027 at 5:30-7:30 pm
)
How leading brands use stores as laboratories for innovation and customer engagement
Strategies for creating immersive and experiential retail environments
Ways retailers test new products, services, and concepts before scaling
How design, technology, and storytelling work together to drive traffic and build loyalty
Emerging trends shaping the future of physical retail
Explore one of the world's most influential retail neighborhoods, where fashion, technology, and innovation converge. Home to iconic flagship stores, emerging brands, and a growing AI and tech ecosystem, SoHo serves as a living laboratory for retail reinvention.
Explore how leading retailers use immersive experiences, innovative merchandising, and new business models to engage customers and shape the future of retail.
A curated walking tour through one of the retail industry's most influential innovation hubs, highlighting how leading brands and technology companies are shaping the future of consumer engagement, commerce, and brand experience.
Retail executives, brand leaders, merchandising teams, marketers, technology professionals, innovation leaders, AI strategists, and product development teams seeking insights into the next generation of retail and consumer engagement.
Saturday, January 9, 2027 at:
10:00 am-12:00 pm
12:30-2:30 pm
3:00-5:00 pm
Monday, January 11, 2027 at 5:30-7:30 pm
Tuesday, January 12, 2027 at 5:30-7:30 pm
)
How leading brands use physical retail to test and scale innovative concepts
Best practices in brand storytelling, customer engagement, and experiential retail
How AI and emerging technologies are influencing retail strategy and consumer experiences
How retailers adapt to rapidly changing consumer expectations and market trends
Practical insights into the business models and technologies shaping the future of retail
See one of Manhattan's most dynamic retail ecosystems, where commerce, transit, public space, culture, dining, and community converge. Unlike traditional shopping destinations, Union Square demonstrates how retail can thrive as part of a broader urban experience.
This tour showcases how brands leverage high foot traffic, diverse consumer missions, and constant activity to create engaging customer experiences, test new concepts, and drive performance in a rapidly evolving retail landscape.
A curated walking tour of one of New York City's most active mixed-use districts, highlighting the intersection of retail, transportation, dining, culture, and public space.
Retail executives, store development teams, marketers, operations leaders, urban planners, and innovation professionals interested in the future of physical retail and consumer behavior.
Saturday, January 9, 2027 at:
10:00 am-12:00 pm
12:30-2:30 pm
3:00-5:00 pm
Monday, January 11, 2027 at 5:30-7:30 pm
Tuesday, January 12, 2027 at 5:30-7:30 pm
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Driving engagement in high-traffic locations
Creating effective omnichannel experiences
Using experiential retail to attract customers
Blending retail, food, and community experiences
Testing new concepts before scaling
Understanding the future role of physical stores in urban environments
