AI is changing product innovation before a product ever reaches the shelf. Leading brands are already using consumer signals, trend intelligence and generative AI to identify emerging demand, inform design and formulation, and accelerate the journey from idea to market. IBM is working with organizations such as L'Oréal to apply AI to product formulation, and other global retailers to uncover consumer trends and inform product development and planning using AI and data. This session explores how AI is becoming part of the product innovation process - and how brands can combine consumer intelligence, AI and human creativity to create products that respond faster to what customers want.

What the attendees will learn:

•Spot what customers may want next- turn consumer, market and trend signals into actionable product intelligence.

•Bring AI into the creative and development process - use AI to augment formulation, design, planning and ideation rather than simply optimize downstream marketing.

•Shorten the distance from insight to product - connect intelligence with product-development decisions to respond faster to changing consumer demand.