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Exhibitor Big Ideas

Fast-forward agentic commerce: When AI agents become the buyer​

In a world of tap-and-go convenience, the gap between “I want” and “I have” is shrinking fast - and now the shopper might not be a person at all. AI agents aren’t just answering questions; they’re starting to browse, decide and buy on a customer’s behalf.​

In this fireside chat, you’ll hear candid, real-world lessons on what’s working in agentic commerce today - and what still breaks at scale.​

We’ll unpack the infrastructure merchants need to support autonomous shopping (catalog + inventory intelligence, permissions and policy, identity and authentication, and post-purchase workflows), plus how payments, platforms and protocols must evolve to make agent-led transactions trustworthy, controllable and profitable. Expect data-driven trends, practical do’s and don’ts, and “a-ha” moments you can take back to your teams immediately - whether you’re building, partnering or preparing for AI agents to become a new digital sales channel.​

Kate Walton
Kate Walton

Global Head of Product Solutions and Agentic Commerce

J.P. Morgan Payments

Anne-Claire Baschet
Anne-Claire Baschet

Chief Data & AI Officer - Agentic Commerce

Mirakl