As payments become increasingly invisible and identity becomes the new currency of trust, retailers face a pivotal question: how do you balance seamless commerce with security, privacy, and consumer confidence? In this fireside chat, Jeff Pomeroy, Payment Services & Crypto at PayPal discusses game-changing new technologies like palm and facial recognition — and the impact that getting identity right can have on merchants' bottom line. He will be joined by a leading brand to explore real-world use cases, emerging risks, and what retailers need to prepare for as the line between "who you are" and "how you pay" continues to blur.