The way people shop has fundamentally changed, and it's only accelerating. In this fireside chat, Amanda Doerr, VP of Amazon Shopping, and Petra Schindler-Carter, GM of Retail & Consumer Goods at AWS, explore how Amazon pioneered agentic shopping and how those learnings inspired the Agentic Shopping Assistant on AWS. From how AI enters the customer journey to what levels of autonomy and trust take hold, they'll unpack how platforms must evolve to support new models of discovery, evaluation, and transaction, and what it means for retailers' businesses.