For all the talk of the “death of the website,” the retailers getting ahead are doing the opposite: investing in owned digital experiences and using AI to make them more intelligent, personalized, and valuable.

This conversation looks at what it actually takes to build that future: how retailers are rethinking personalization as AI moves from recommending products to acting on a customer's behalf, where a brand's own channels fit into that shift, and what separates a truly agentic experience from a chatbot bolted onto a website.