In 2026, agentic commerce went from concept to live transactions, across numerous AI surfaces, with enterprise retailers processing real orders through AI agents. What the industry learned in year one differs from the initial predictions.

Much of the early conversation focused on consumer adoption - and little on fragmentation. Each AI platform speaks a different language, and no retailer can afford to build separately for all of them. In this session, Adyen and Scheels share what it actually took to go from pilot to live: what the universal translator approach - one integration for every major AI surface - looks like in practice, where the real blockers were, and what a scalable path forward requires.

Attendees will leave with a practical understanding of what investing in agentic commerce now means, what to build versus what to wait on, and how to put the infrastructure in place to support new AI platforms and experiences without rebuilding for each one.