< Full Agenda
Agentic AI,
AI,
New Technology (AR, VR, ML)/Payments/Robotics,
Store/Customer Experience
Featured Session

How Kering Built an Agentic AI Assistant for Luxury Clienteling on AWS

In luxury, a small fraction of clients drive a disproportionate share of revenue — and the majority of that revenue starts with an appointment, so every interaction counts. Join Kering, home to Gucci, Yves Saint Laurent, and Bottega Veneta, and Petra Schindler-Carter, GM of Retail & Consumer Goods at AWS, as they share how Kering built SARA, an agentic assistant powered by Amazon Bedrock and Amazon Bedrock AgentCore that lets sales associates retrieve products through multimodal search, prepare appointments autonomously, and surface personalized next best actions. You'll walk away with a practical blueprint for extending existing applications into agentic experiences.

Petra Schindler-Carter
Petra Schindler-Carter

Director of Retail, Restaurants, and Consumer Goods

Amazon Web Services


Sponsored by:

Amazon Web Services, Inc