Lands’ End has spent more than 60 years earning the trust of customers through quality, service, and consistency. So how do you honor that legacy while evolving for the next generation? 

Join Charlie Cole, CEO of Lands’ End, for a fireside chat on the opportunities ahead for one of America's most recognizable brands. What does best in class look like for a brand founded in 1963?  Where is technology an enabler to the customer experience - or present an opportunity for reinvention?  How do you introduce the change needed at a pace that the internal culture and customer can not only tolerate - but appreciate? 

From modern marketing and brand storytelling to technology, personalization, and the customer experience, hear how Lands’ End is leveraging its heritage as a competitive advantage, not a constraint, as it builds the next era of sustainable growth.