Donna Regii

A seasoned beauty brand builder, revenue driver, and retail strategist, Donna Regii has a proven track record of scaling emerging brands and shaping winning go to market retail strategies. Throughout her career, in sales leadership positions with indie and emerging brands, she has played a pivotal role in driving growth for category-defining beauty names including Bliss, Stila, Tarte and Too Faced.

More than two decades of beauty industry leadership inform Donna’s current work at Outform, an award winning visual merchandising agency that designs and manufactures premium retail displays for leading brands and retail partners worldwide. She brings a strategic brand lens to Outform’s process, with a deep understanding of how to create ownable, scalable, brand defining in-store destinations that drive productivity, spark discovery, complement the digitally informed beauty journey, and elevate brand equity.

At Outform Group, as Vice President heading up the beauty division, Donna leads the global team that oversees visual merchandising for a high profile portfolio of brand partners including Rare Beauty, Rhode, Merit, One/Size, Danessa Myricks, Haus Labs, Hourglass, Patrick Ta, Benefit, Summer Fridays, Cecred, Ouai and more.

She is a sought-after expert on brand expression and retail productivity and brings a keen understanding of how brands can win in physical retail by bringing intentional storytelling and strategy-led design to the visual merchandising development process.