Elizabeth Preis

Elizabeth Preis

Chief Marketing Officer

VS & Co.


Elizabeth Preis is a seasoned marketing and retail executive with more than 25 years of experience driving growth and transformation for some of the world’s most iconic consumer brands. As Chief Marketing and Customer Officer at VS&Co, Elizabeth leads all brand, performance, experience and marketing strategies across Victoria’s Secret and PINK, with a focus on deepening customer engagement, modernizing brand positioning, delivering exceptional customer experiences both in store and online.

Prior to joining VS & Co., Elizabeth served as Global Chief Marketing Officer at Anthropologie Group, where she led brand and performance marketing, customer analytics, loyalty, social impact, and communications across multiple business units. Elizabeth’s career spans leadership roles at Estée Lauder Companies, J.Crew, and Saks Fifth Avenue, where she consistently delivered results through product-focused, creativity-led, and data-informed marketing.

Known for her ability to blend analytical rigor with creative vision, Elizabeth brings start-up energy to established organizations. She is passionate about building inclusive, culturally relevant brand identities that resonate across diverse customer segments.

At Victoria’s Secret and PINK, she is leading the evolution of brand pillars to ensure they authentically reflect today’s consumers, driving customer acquisition, loyalty, and market share. Elizabeth currently serves on the board of Housing Works, a New York City-based nonprofit dedicated to inclusive care, social justice, and fighting for an end to homelessness. She has also served as a board member of the Wellesley College Alumnae Association, her alma mater. She resides in New York City with her husband, Stephen, and their schnoodle, Lucy.

Speaking in:

Sunday Jan 10

11:30am - 12:00pm

What if retail becomes entertainment first, commerce second

In this panel discussion, we will explore the concept that retail is no longer just a place to buy — it’s becoming a stage, a story, and a social experience. The session will explore a provocative shift: what happens when entertainment becomes the primary value proposition, and commerce becomes the by‑product. From immersive brand worlds and gamified shopping to AI‑driven personalization and hybrid digital‑physical experiences, the boundaries between retail, media, and culture are dissolving.