Chief Growth and Marketing Officer
IKEA U.S.
Jordi Esquinas Gimenez is an accomplished retail and commercial executive with more than 25 years of experience at IKEA, where he has held senior leadership roles across the United States and Europe. He currently serves as Chief Growth & Marketing Officer for IKEA U.S., leading strategies that drive customer growth, brand development, and commercial performance across one of the company's largest markets.
Known for his passion for creating exceptional customer experiences and developing high-performing teams, Jordi has helped guide IKEA U.S.’s evolution in omnichannel retail by shaping commercial offerings, pricing strategies, and growth initiatives. He is driven by the IKEA vision of creating a better everyday life for the many people and is recognized for his collaborative leadership style and commitment to talent development.
Jordi holds degrees in Business from Universitat Oberta de Catalunya and Chemistry from Universitat de Barcelona.
Having lived and worked in Philadelphia, Warsaw, Madrid, London, Brussels, and Barcelona, Jordi has a deep understanding of diverse markets and consumer needs. He brings a truly global perspective to leadership, combining strategic thinking, commercial excellence, and a deep commitment to people and organizational growth.
Monday Jan 11
11:30am - 12:00pm
Consumer behavior is shaped as much by emotion as by economics, with shoppers seeking joy, reassurance, and a sense of connection – not just efficiency – in their purchasing experiences. Every purchase must “earn its place,” which means retailers need to build trust, personalization, and emotional connections rather than relying solely on convenience-driven tactics. And with AI reshaping the journey and shopper expectations shifting rapidly, retailers that prioritize meaningful, human-centered moments over transactional speed will differentiate themselves – and hopefully build loyalty. Ultimately, consumers want to feel a sense of belonging, community and identity.
