President of Digital and Customer Experience
Nordstrom
Miguel Almeida is Nordstrom’s president of digital and customer experience. Miguel and his team are responsible for Nordstrom.com, Nordstromrack.com and the company-wide customer experience strategy across all channels, both online and in-stores. Since joining the company in 2020, Miguel has been instrumental in driving the company’s digital growth while continuing to build on Nordstrom’s legacy of customer service by creating a more seamless user experience and enhanced discovery across all customer touchpoints.
Prior to Nordstrom, Miguel led Starbucks’s Digital team and was responsible for the design, product management and technology of the Starbucks industry leading mobile app. Before Starbucks, he was the executive vice president of digital at lululemon athletica, where he ignited the company’s digital transformation and built a new digital platform to drive growth. He has also held a number of leadership roles at notable companies such as Walgreens Boots Alliance Inc., Apple Inc., Dell Inc. and the Boston Consulting Group.
He has a Licentiate degree in Business Management from the Universidade Católica Portuguesa and a Master of Business Administration from Harvard Business School. He is a dual citizen of the United States and Portugal. In his spare time, Miguel is an athlete and adventurer. He is an avid skier, mountain bike cyclist and runner, and is frequently seeking mountain adventures across the pacific northwest.
Monday Jan 11
10:45am - 11:15am
Insider One Stage, Javits North
If discovery happens in < 3 seconds: What replaces search? What replaces brand building? Creative becomes merchandising In this panel discussion, we examine how in today’s retail landscape, the first impression isn’t made at the front door — it happens in a feed, a swipe, or a scroll. Consumers are making split-second decisions about what to watch, click, buy, or ignore, forcing brands to rethink how they capture attention and convert interest instantly. This session will explore how retailers and brands can win in the “scroll era” by designing experiences that stop thumbs and drive action across social commerce, digital storefronts, live shopping, and mobile-first platforms. From visual storytelling and creator partnerships to frictionless checkout and AI-powered personalization.