Rachel Ferdinando

Rachel Ferdinando is Chief Executive Officer of PepsiCo Foods U.S. (PFUS), a core division of PepsiCo’s business in the United States. She leads a portfolio of iconic brands including Lay’s, Doritos, Cheetos, Tostitos, Ruffles, Fritos, Stacy’s Pita Chips, SunChips, Sabra and Quaker foods.

Since joining PepsiCo in 2017, Rachel has held several senior leadership roles. Most recently, she served as President of PepsiCo Foods Canada, overseeing Frito-Lay Canada and Quaker Canada. During her tenure, she accelerated growth by strengthening brand relevance, advancing innovation, enhancing the seed-to-shelf supply chain and driving progress against sustainability goals.

Prior to Canada, Rachel served as Senior Vice President and Chief Marketing Officer for Frito-Lay North America, leading marketing strategy, innovation, insights and media across PepsiCo’s snack portfolio. Her leadership earned recognition including Business Insider’s Most Innovative CMO, Forbes’ World’s Most Influential CMOs and PRWeek’s Outstanding Marketer in the U.S. She also served as a juror for the Creative Strategy category at the 2022 Cannes Lions International Festival of Creativity.

Rachel brings more than 25 years of consumer packaged goods experience spanning general management, marketing and portfolio transformation. Before PepsiCo, she was Vice President and Global Sector Leader at Kimberly-Clark, leading the company's $6 billion Family Care business, including brands such as Kleenex and Scott. Earlier, she held leadership roles across sales, marketing and general management at GlaxoSmithKline in Europe, North America and Asia.